#TBExPodcast 006 - Interview with Christine Roy On being a Creative Entrepreneur by Fred Ranger

On this episode of The Brand Experience Podcast I chat with Montreal based Creative entrepreneur Christine Roy about growing a business the right way, being a business women in 2017 and tips for young entrepreneurs.

You can find her online here:

http://agentillustrateur.com/ 

https://www.facebook.com/agentillustrateur/ 

https://www.behance.net/agentillustrateur 

To continue the conversation, drop me a line at hello@fredranger.com or on twitter at

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Cheers!

#TBExPodcast 005 - Tips On Defining your Brand Attributes by Fred Ranger

Brands always look at ways to generate more revenue, profit, sales but they often forget that "people don't just buy what you do, they buy why you do it".

doing a Brand attribute exercise will help you define your brand DNA and help you make better decisions in growing your business.

As a starter, you can ask yourself these 6 simple questions that will help you do that.

  1. Culture:
    How would your customers and employees describe your company?
  2. Customers:
    How would you describe your ideal customer?
  3. Voice:
    How you sound to others. If your brand was a person describe them.
  4. Feeling:
    After interacting with your product how does someone feel?
  5. Impact:
    The tangible results. What quantifiable outcome do you provide?
  6. Unique Factor:
    How are you unique different,What makes you special?

If you would like to discuss more one ways to define your brand attributes, drop me a line at hello@fredranger.com

Don't forget to subscribe to the podcast and to share it with anyone who might be interested by using hashtag #TBExPodcast

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Cheers,
Fred

The Brand Experience Podcast #4 - Less Marketing More Connecting by Fred Ranger

In this episode I talk about how companies such as Peak Design are winning at marketing their products in non traditional ways.

Any comments or feedback, don't hesitate to find me on twitter, Facebook, Instagram where I'm @fredranger

Don't forget to subscribe to the podcast and to share it with anyone who might be interested by using hashtag #TBExPodcast

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If you like what you are hearing, please consider rating the show!

Cheers!

Fred

The Brand Experience Podcast #3 - You Can't Automate Trust by Fred Ranger

In episode #3 of The Brand Experience Podcast, I share my view on why the best marketing is no marketing and why brands should invest in customer care. Also, as smart as we think our CRM systems, we tend to forget that You can't automate trust!

Don't forget to subscribe to the podcast and to share it with anyone who might be interested by using hashtag #TBExPodcast

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If you like what you are hearing, please consider rating the show!

Cheers!

Fred

#TBExPodcast Episode #2: Snapchat Glasses, Twitter's Big Comeback, Archangel Summit by Fred Ranger

Episode #2 of #TBExPodcast I'm talking about Snapchat's latest moves, Twitter's big comeback and a conference I attended that made me realize that it's all bout going out of you comfort zone.

Link mentioned in this show:

 

Don't forget to subscribe to the podcast and to share it with anyone who might be interested by using hashtag #TBExPodcast

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If you like what you are hearing, please consider rating the show!

Cheers!

Fred

#TBExPodcats Episode #1: Special Guests Jan-Nicolas Vanderveken and Stephane Mailhiot from Havas Worldwide by Fred Ranger

For episode #1 of The Brand Experience Podcast, host Fred Ranger discusses with Jan-Nicolas Vanderveken, former co-founder of Montréal's digital hot shop TP1 about his journey as an entrepreneur, his recent decision to sell the agency and join the Havas Worldwide group. 20 years of entrepreneurship has taught him a lot lot of things and he's now seeing the bigger picture. He's joined by Stephane Mailhiot, VP Strategy at Havas.

List of other cool podcast Stephane andJan-Nicolas mentioned on the show:

Freakonomics:
https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519

Malcom Gladwell:
https://itunes.apple.com/ca/podcast/revisionist-history/id1119389968?mt=2

Invisibilia:
https://itunes.apple.com/ca/podcast/invisibilia/id953290300?mt=2

Don't forget to subscribe to the podcast and to share it with anyone who might be interested by using hashtag #TBExPodcast

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Welcome to The Brand Experience Podcast #000 by Fred Ranger

The Brand Experience Podcast brings you the best in marketing, brand and new media. In a world where Brands are trying to adapt to the fast changing market, the ultimate goal remains the same: getting people's attention. In this monthly show, Fred Ranger bring in some of the most brilliant marketeers and shares his own experiences in managing this complex mobile, real-time and always connected ecosystem.

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Or via your preferred RSS podcast reader whit this link: RSS FEED