#TBExPodcast 005 - Tips On Defining your Brand Attributes / by Fred Ranger

Brands always look at ways to generate more revenue, profit, sales but they often forget that "people don't just buy what you do, they buy why you do it".

doing a Brand attribute exercise will help you define your brand DNA and help you make better decisions in growing your business.

As a starter, you can ask yourself these 6 simple questions that will help you do that.

  1. Culture:
    How would your customers and employees describe your company?
  2. Customers:
    How would you describe your ideal customer?
  3. Voice:
    How you sound to others. If your brand was a person describe them.
  4. Feeling:
    After interacting with your product how does someone feel?
  5. Impact:
    The tangible results. What quantifiable outcome do you provide?
  6. Unique Factor:
    How are you unique different,What makes you special?

If you would like to discuss more one ways to define your brand attributes, drop me a line at hello@fredranger.com

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Cheers,
Fred