Helping brands & leaders accelerate growth, sharpen their story, and win in fast-changing markets.
Your Growth, My Mission
For over 20 years, I’ve helped brands and teams cut through the noise, define their story, and drive real growth—now with the added complexity and opportunity of the AI era. From brand positioning and go-to-market to product marketing and PR, I deliver clarity, action, and results. Whether it’s a strategic action plan, a keynote that sparks change, or coaching that empowers leadership, my mission is simple: to fuel your growth with human-centred storytelling that resonates—even in an AI-driven world.
Services
Brand Strategy & Positioning
Clarify your brand’s promise and stand out where it matters.
PR & Social Media Action Plans
Craft narratives that create attention, trust, and loyalty.
Go-To-Market Planning
Launch products and services that hit the mark and drive revenue.
Motivational Keynotes & Workshops
Inspire your teams and ignite bold, creative thinking.
Product Marketing Strategy
Bridge the gap between product, sales, and customers for business impact.
1:1 Executive Coaching
Empower leaders with sharp marketing and growth guidance.
Current & Previous mandates
What they’ve said
-
![]()
“Fred's leadership and execution allowed us to accelerate our repositioning which helped us to achieve our corporate goals.”
Darby Sieben, Entrepreneur & Investor
-
![]()
"Fred's passion for all things marketing is matched by his mastery in the subject."
PJ Lavigne, Director Product Management at Stingray
-
![]()
“Fred demonstrated his leadership by defining a clear strategy and rollout execution plan, while rallying various stakeholders to deliver tangible results.”
Andrei Uglar, Founder SmartReno
-
![]()
"Fred has a rare ability to craft innovative marketing strategies grounded in data-driven insights that resonate with target audiences. "
Pascal Pilon, Tech entrepreneur and investor
