photo of Fred Ranger

I Bringing strategic clarity, leadership alignment, and sustainable growth to organizations in transition.

Executive advisory for companies, public institutions, and cultural organizations navigating growth, transformation, and AI integration.

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Strategic Clarity for Complex Moments

For more than 20 years, I’ve helped organizations navigate growth, repositioning, and transformation in fast-moving markets — now shaped by AI, platform shifts, and increasing governance expectations. My work spans positioning, go-to-market discipline, executive communications, and AI integration. But at its core, it’s about one thing: Turning complexity into strategic clarity.

Whether advising a leadership team through a high-stakes transition, designing a sharper market narrative, delivering an executive workshop, or coaching senior leaders under pressure — I focus on alignment, accountability, and measurable forward momentum.

Services

Strategic Positioning & Market Direction

Clarify where you compete, why you win, and how you communicate it.

I work with leadership teams to refine positioning, align narrative with revenue strategy, and ensure market differentiation is not accidental but deliberate.

AI Strategy & Responsible Innovation

AI is reshaping marketing, operations, and competitive advantage.

But without leadership alignment and governance clarity, it creates risk as quickly as opportunity.

I help organizations integrate AI with intention — balancing innovation, reputation, and long-term value.

Growth & Communications Architecture

Growth without structure creates noise.

I help organizations design disciplined growth systems that connect product, marketing, communications, and leadership messaging.

Executive Advisory & Leadership Alignment

When pressure increases, clarity becomes leadership’s competitive advantage. I act as a strategic partner to CEOs, founders, and senior leaders navigating transformation, AI integration, restructuring, or scale.

Brands I’ve worked with

What they’ve said

  • A man with glasses, a beard, smiling, wearing a dark blazer and a checkered shirt against a blue background.

    “Fred's leadership and execution allowed us to accelerate our repositioning which helped us to achieve our corporate goals.”

    Darby Sieben, Entrepreneur & Investor

  • A man with dark brown hair and fair skin, wearing a dark suit jacket and a white shirt, smiling confidently against a gray background.

    "Fred's passion for all things marketing is matched by his mastery in the subject."

    PJ Lavigne, Director Product Management at Stingray

  • Close-up of a smiling man with glasses, wearing a blue, orange, and white checkered shirt.

    “Fred demonstrated his leadership by defining a clear strategy and rollout execution plan, while rallying various stakeholders to deliver tangible results.”

    Andrei Uglar, Founder SmartReno

  • A middle-aged man with dark brown hair and some gray, looking away from the camera with a slight smile, against a bright yellow background.

    "Fred has a rare ability to craft innovative marketing strategies grounded in data-driven insights that resonate with target audiences. "

    Pascal Pilon, Tech entrepreneur and investor