Why Snapchat is the ultimate storytelling platform and why your brand or business should CARE

It’s no secret now that the hottest social app of the past 2 years has been Snapchat. Lots of people laughed when it was first introduced in 2011 thinking it was just for a bunch of kids wanting to exchange sex oriented disappearing content.

Now these same guys who laughed back then are looking at the stats going: “Holy Snap, what the hell just happened here!”. With more than 100 million daily ACTIVE users and 10 billion of daily video views, Snapchat is definitely becoming the ultimate micro video storytelling platform.

Why it’s so popular?

It’s The Anti-Social Media
Forget the social graph, forget the fancy face recognition algorithms. Think about it, Facebook is only 12 years old and their social platform model is already being challenging by younger, “cooler” platforms that don’t want to “give people the power to share and make the world more open and connected” In fact, Snapchat has decided to go in a totally different direction by not giving the option to like, share or comment publicly. Instead, it wants you to have 1–1 conversations with other snapchatters through a multitude of options like replying to a sequence in a Story with a private text, video, emoji or image. Again, it makes the platform unique and very focussed on establishing a true two way conversations.

Right Time For Video
The combination of faster data rate transfer (thanks to LTE mobile networks) and the rise of the mobile first world has catapulted video into the mainstream mobile web and has made sharing video over the air very easy. Being a video oriented platform, Snapchat is right there in the middle of the bullseye in terms of having the right app, with the right functions/possibilities, at the right time.

Your Mom And You Boss Aren’t On Snapchat… (yet).
Sure, some cool moms and bosses are (and they should), but overall this is a platform where millennials can share stuff they wouldn’t necessarily share on mass social media platform like Facebook and Twitter. Actually stats shows that 30% of the Snapchat users use it because their parents aren’t on it.

So. What This Has To Do With Business And Brands?
These are only 3 reasons why Snapchat is so popular and why Brands should learn how to use it in a engaging way. If you start reverse engineering people’s attention and look at the data, you will find that micro video storytelling is definitely here to stay and that people are willing to spend more and more time with this form of content. In fact, US Adults Spend more than 5.5 Hours with Video Content Each Day.

I think there is definitely a huge opportunity for large and small businesses to learn how to play the game and to be there first. Think about it, if you are a small local business, this could be a very powerful tool to share cool stories about the neighborhood you are doing business in or give people a behind the scenes access to whatever industry you are in. At the end of the day, if you provide value, entertainment and give a reason to people to follow and interact with you, this could become a very efficient way to attract and get to know customers.

So start producing content made for the real time world that will get you closer to your audience. This could lead to many opportunities you haven’t event thought about. And don’t worry we’re all trying to figure it out all together and that’s what makes it even more exciting!

If you like this article, please give it a “share” and make sure to add me on Snapchat here: https://www.snapchat.com/add/lefredranger



In Vlog #29, I unbox a new Fuji Goodie and share my first impressions. Let's connect ON: https://www.instagram.com/fredranger ON: Snapchat: @lefredranger ON: http://twitter.com/fredranger ON: http://facebook.com/fredrangermedia ON: https://soundcloud.com/fredranger ON: http://fredranger.com Music: https://soundcloud.com/4cidbw0y

Here's a list of all the Nikon gear I'm selling!

Soooooo. I made my decision. I'm selling my Nikon gear. I'm not selling it because I don't like it though. If you follow my Vlogs, you know I travel a lot and also that I fell in love with the Fuji system a while back.

I made a little Google doc so you can see what I'm selling, at what price and some more info about the gear: http://bit.ly/FredRangerNikonSell 
(The list will be updated in real-time as the gear gets sold.)

Most of the gear is brand new since I had to replace almost all of my kit after it got stolen. Everything has been replaced with brand new equipment from Lozeau Camera Store in Montreal. The warranties with Lozeau and Nikon are all active. the body only has 1700 clicks!!

You can shoot me an Email at frederick.ranger@gmail.com if you have any questions.



/// Vlog # 26: A short walk in my the great neighbourhood of Verdun where I live. Follow the hashtag #VerdunLuv on social to see more love for this great part of Montréal!  I also created a Facebook Page here that you can follow for even more luv: facebook.com/verdunluv 

Let's connect
ON: https://www.instagram.com/fredranger
ON: http://fredranger.com
ON: http://twitter.com/fredranger
ON: http://facebook.com/fredrangermedia
ON: snapchat lefredranger

Music: https://soundcloud.com/4cidbw0y


In Vlog #23 I do a quick update about my Fuji gear + testing my new SmartLav+ Microphone. 

In this video:
Fujifilm X-PRO2: http://amzn.to/1LiEIIS
Fujifilm Fujinon XF35mm F2 R WR Camera Lens, Black: http://amzn.to/1SIte2X 
Rode smartLav+ Lavalier Microphone for iPhone and Smartphones: http://amzn.to/1QMpuLj

ON: https://www.instagram.com/fredranger 
ON: http://fredranger.com
ON: http://twitter.com/fredranger
ON: http://facebook.com/fredrangermedia

Music: https://soundcloud.com/4cidbw0y


In vlog #022, I'm at Nuit blanche à Montréa testing the FUJIFILM X10 in different low light situations. Thanks to Fujifilm Camera and Lozea for allowing me to get access to this great camera for 3 days!

In  this video:
Fuji X100T: http://amzn.to/1QnplM0
Nuit Blanche: http://bit.ly/NBMTL
Lozeau: https://www.lozeau.com/  

Let's connect!
ON: https://www.instagram.com/fredranger
ON: http://fredranger.com
ON: http://twitter.com/fredranger
ON: https://www.youtube.com/fredranger

Music: https://soundcloud.com/4cidbw0y

What's In My New Travel Bag?

VLOG_018 /// Trip to Calgary, New Bag And Habs.

ON: http://fredranger.com
ON: http://twitter.com/fredranger
ON: https://www.facebook.com/fredrangerphoto

Music: https://soundcloud.com/fredranger


Here it is, the first set of photos taken for the ‪#‎VerdunLuv‬ Page. I created this Page to document this vibrant and changing neighbourhood. People, businesses, events and everything that highlight the tremendous amount of diversity that Arrondissement de Verdun features.

Today, I was walking on Wellington Street and stumbled upon a gothic show, a jam in the parc, a great old man on his scooter and a little friendly animal. Welcome to #VerdunLuv.


Here it is, the first set of photos taken for the #VerdunLuv Page. I created this Page to document this vibrant and...

Posted by VerdunLuv on Saturday, September 26, 2015